Keith opened his own firm in July of 2003 where he strives every day to offer every client the best legal representation with the best customer service. He understands no one wants to be injured especially due to another’s negligence that is why Keith and his staff are committed to doing everything they can in their power to assist their clients with a full recovery. Keith has been the managing partner since 2003 and is assisted by several great lawyers, paralegals and staff.

Octavio “Tav” Gomez is a managing partner at The Consumer Lawyers. Previously he served as the Head of the Consumer Protection Department of Morgan & Morgan. He has represented Thousands of across the Nation. Mr. Gomez has earned a reputation for aggressive and dedicated representation in complex civil litigation. As an attorney, he is constantly striving to become a more educated and informed legal professional, and readily attends legal seminars and conferences to ensure his continuing legal education. Tav Gomez and his consumer team at Morgan and Morgan were recognized as “The Consumer Protection Group of the year” by Law360. Originally from Colombia, South America, Mr. Gomez moved to the United States as a child. He was raised in in Fort Lauderdale, FL and attended Florida State University for his undergraduate studies. After earning his Bachelor’s Degree in Political Science, he went on to earn his Juris Doctorate at the Florida State University College of Law. While attending law school, Mr. Gomez served as an intern with the Agency for Health Care Administration. After graduating law school, Mr. Gomez began working as a state prosecutor at the State Attorney’s office in Tampa, Florida. As a prosecuting attorney, he handled a multitude of felony cases, including habitual felony offender, 10-20-Life cases, grand theft, and trafficking cases. Mr. Gomez moved on from the State Attorney’s office in 2003 to become a named partner with Taracks, Gomez & Rickman, practicing primarily in the area of criminal defense and personal injury. During his tenure at the firm, he handled high profile cases including 1st-degree murder, vehicular homicide, complex mortgage fraud, extradition and tax fraud. Mr. Gomez has also handled civil and administrative cases involving the Federal Trade Commission, the Drug Enforcement Agency and the Internal Revenue Service. Mr. Gomez’s became the National Head of the Consumer Protection at Morgan & Morgan and focuses primarily on Federal Litigation, on the FCRA, FDCPA, TCPA, and other consumer issues. He uses this extensive knowledge and experience in the courtroom, all to the benefit of his clients. Mr. Gomez has developed an invaluable understanding of the discovery phase and trial preparation. He has represented high profile cases in both Federal and State Court. Mr. Gomez has been involved in some of the largest individual settlement agreements in FCRA and TCPA cases around the nation. He has a deep understanding of the policies and procedures employed by most banks and debt collectors and has mastered credit reporting as instituted by Congress in relation to the FCRA. Mr. Gomez is a member of the Florida Bar, the Georgia Bar, The Pennsylvania Bar and numerous Federal Courts throughout the Country. He is fluent in Spanish and has served as lead attorney in more than 60 jury trials and hundreds of bench trials, in both Federal and State Courts. With over 20 years of legal experience, he handles cases with strategic aggressiveness to maximize case results.

Daniel Hartpence was born and raised in Fayetteville, Georgia. As the son of a chiropractor and teacher, he was instilled with the drive and motivation necessary to succeed and excel. He went to Starr's Mill High School, then on to Eckerd College in St. Petersburg, Florida. At Eckerd, Daniel played baseball and earned a Bachelor of Science degree in Biochemistry and a minor in Classic History.

Mr. Cruz Carino achieved his Doctor of Jurisprudence, from Stetson University College of Law. Before that, he received his Bachelor of Arts, finishing in the top ten percent of his class, from The University of Florida. He served as a Certified State Intern in the State’s Attorney’s Office, where he tried more than ten cases, and was also privileged to serve as a Federal Judicial Intern to the Honorable District Judge Elizabeth A. Kovachevich, of the United States District Court for the Middle District of Florida. Upon graduation, Mr. Cruz worked as a Judicial Staff Attorney for four years in the Sixth Judicial Circuit Court. From there, he served as a Senior Assistant Attorney General from 2001-2012, handling criminal appeals and collateral petitions on behalf of the State of Florida. Mr. Cruz has argued before the Second District Court of Appeal, the Fifth District Court of Appeal and the Florida Supreme Court. He is admitted to practice in all Florida State Courts, and is also admitted to practice in the Middle District of Florida. He is fluent in Spanish, and has taught as an adjunct professor at Saint Petersburg College. He currently heads the Appellate Section of The Pendas Law Firm and is the (interim) Managing Attorney for the Tampa office. He oversees all appellate matters and provides litigation support to attorneys throughout the firm. Additionally, he handles his own litigation case load. His practice focuses on general civil litigation, appeals and trial support. Mr. Cruz guides all appeals from the filing of a notice of appeal through the filing of a motion to recall mandate.