Mr. Friedberg is an Accident & Injury and Maritime Law attorney. He has been licensed by the California State Bar to practice law since 1983.

Michael Rogers primarily represents national and regional automotive dealership clients in a wide variety of legal matters including consumer actions and complex litigation, federal and state regulatory matters, unfair competition claims, commercial and consumer litigation, labor and employment issues and franchise disputes. He has significant experience in effectively resolving high-stakes litigation and providing counsel for litigation avoidance and regulatory compliance. In addition to automotive dealerships, his clients include automotive affiliated businesses such as finance companies, flooring lenders, automobile service centers, and surety bonding companies. In addition to his extensive understanding of the complexities of the automotive industry, Michael’s particular experience includes successfully representing individuals and business entities in complex, catastrophic personal injury matters including products and premises liability litigation; representing employers on a wide range of employment issues including discrimination, wrongful termination, harassment, and wage and hour violations; and representing clients involved in breach of contract, unfair business practices, trade secret violations, and UCC litigation. Known for his straightforward, sensible and strategic approach, Michael also works hand-in-hand with clients in business transactions including corporate, partnership and limited liability company formations as well as business stock and asset sales, real property acquisitions, and commercial leases. While in college, Michael spent his summers working for the U.S. Forest Service as a wildland firefighter, including as a Hotshot and Smokejumper, parachuting into remote wilderness fires. Now he fights battles in the legal arena instead of the forests. His clients and courtroom adversaries find that the “in the trenches” work ethic Michael acquired as a firefighter makes him an exceptional advocate. Michael earned a Bachelor of Arts degree from the University of San Diego and his Juris Doctor degree from the University of San Diego School of Law. He is active in the automotive industry and in San Diego’s legal community and is a member of the California Independent Auto Dealers Association, the Defense Research Institute, the National Association of Dealership Counsel, the National Independent Auto Dealers Association, the San Diego County Bar Association and the San Diego New Car Dealers Association.