CLE Class: Can You Be Found? How to Increase Your Online Presence.
Lawyer.com Member Representatives delivered the CLE-approved, fifty-minute seminar Can You Be Found? How to Increase Your Online Presence on June 13th, 2013 at the Branson, Missouri State Bar Solo & Small Firm Conference. Colleen Joyce, Matt Germann, and Kevin Maher delivered the seminar in four sections:
Website Best Practices
Potential legal clients are increasingly using online resources to search for legal assistance. It is now critical for most Law Firms to be visible on the Internet. Your firm's website is, or will be, the foundation of your online presence. Distinguish yourself, along with your practice, by effectively presenting Marketing Content to your visitors. Write a professional biography, include past work and case experiences, and display a professional headshot of yourself. Sell yourself "above the fold" and prominently display your office contact information on the homepage.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of becoming visible in organic, non-paid searches based on keywords, marketing content and website HTML. Properly utilizing these elements in an optimized website will drive quality traffic to your site without having to spend a dollar. Free is always good!
Google's primary marketing program, AdWords, is a great way to drive high quality end users to your legal practice. By setting up targeted advertising campaigns, you can appear on the first page of Google instantly! These "leads-on-demand" allow you to increase your calls, clicks, and market share so it is vital that you become a player in Pay-Per-Click (PPC) advertising. We show you how to target an audience, build your campaign, craft the ad itself, and set a budget! Why wouldn't you want to hand-pick your most valuable clients? Google AdWords can help you zero in on potential clients and maximize your chances of converting them.
Social Media is a quick, easy, and free way to publish content on the Internet. Get the conversation going! Facebook, Twitter, LinkedIn, and Google+ can all be used in different ways, so wear many hats to distinguish yourself. Facebook is "business casual", so have fun while staying professional; post about Company Culture or make office birthday shout-outs. Twitter is perfect for releasing your inner journalist; tweet links to recent blog articles or use hashtags to keep up on the latest legal trends. LinkedIn is strictly for business; connect with colleagues and post your experience. Finally, take advantage of Google+; using Google's own Social Media outlet will surely help you within the search engine!
For more information regarding the "Can You Be Found?..." CLE program, or to learn more about Lawyer.com presenting at your next event, please contact Colleen Joyce at 800-620-0900 or email her at firstname.lastname@example.org.