Springfield Consumer Protection Lawyer, Missouri

... to insulate themselves from the consumer protection laws of this State." Id. "This result would be unconscionable and in direct conflict with the legislature's declared public policy as evidenced by the Merchandising Practices Act and similar statutes." Id. ...

... Third, individualized evidence of each physician's and consumer's reliance on the misrepresentation is not required. Both our case law and the governing regulations make clear that the consumer's reliance on an unlawful practice is not required under the MMPA. ...

... WILLIAM RAY PRICE, JR., Chief Justice, dissenting. I. This case involves a collision between two valid public policy goals—consumer protection and freedom of contract. ... However, consumer protection measures always come at a price. ...