Wachovia's
pending acquisition of Prudential Securities is a good news/bad
news story for Pru brokers.
First the good: As the closing of the transaction approaches,
the most seasoned of Pru's brokers may be in the catbird seat. With demand for
their services sky-high, they have the leverage they need to demand significant
retention bonuses. And if these Pru vets don't like the retention package (see
related article on page 24), they're likely to be able to find the compensation
they seek at another firm.
The downsides to the merger involves reps who aren't top
producers. Junior brokers are likely to find their services in lower demand,
both within the merged company and out on the street. Meanwhile, the mobility
of the more experienced brokers might be hindered by restrictive employment
contracts and loan agreements with aggressive termination penalties. A close
examination of these agreements is required in order to determine whether the
restrictions are enforceable by Wachovia.
Further, brokers leaving Pru now might find the cost of doing so
costly, due to a benefit called MasterShare.
In abbreviated terms, MasterShare is a deferred compensation
plan in which brokers authorize Pru to deduct between 5 percent and 25 percent
of their pay. The money is gathered in an account and invested quarterly in
plan assets that are discounted by 25 percent.
But because MasterShare has a three-year vesting period, brokers
who leave the company with less than three years of tenure forfeit both their
deductions and Pru's matching funds. For this reason, the plan is known as a
“golden handcuff.” Since broker contributions continue on a rolling,
year-to-year basis, a broker who quits Prudential's employ usually leaves three
years of unvested, deducted commissions behind.
The merger with Wachovia raises many questions about how
MasterShare will be administered. Will all of Pru brokers' account holdings
immediately vest upon the merger's completion? What happens if a broker decides
not to stay on with Wachovia and goes to work for a competitor — either before
or after the acquisition closes? Will current Wachovia brokers be invited to
participate in this plan?
Even before the Wachovia announcement, Prudential brokers expressed
consternation over the structure of MasterShare. To brokers, the company seems
to be holding money hostage, and some have gone to court in an effort to
recover funds they feel rightfully belong to them.
Such legal challenges
have not fared particularly well. Pru, for its part, contends that
participation in MasterShare is voluntary, and that the employee-retention
feature of the plan is a benefit the company pays for in the form of matching
funds.
But there is still plenty of disagreement over these issues, and
courts and arbitrators might yet come to see brokers' points: that MasterShare
is rooted in money earned by the broker, and that money should not be forfeited
to Pru simply because a broker decides to take a position at another firm.
There
could be light at the end of the tunnel on this issue. I have agreed to
represent a number of Prudential broker-claimants, mainly because I am optimistic
that we can establish that MasterShare violates the legal rights of Prudential
brokers. The central issue is whether Pru strong-arms brokers into agreements
that violate the most basic business principle: What you earn belongs to you.
If we can prove this, we would establish a broad basis for brokers who decide
to leave Prudential — either because of the Wachovia transaction or independent
of it — to unchain their “golden handcuffs” and get their rightful due. Thus,
Prudential brokers who have the opportunity to leave and receive a sizable
sign-on or upfront loan, might be able to eat their cake and have it too.
If the pending litigation with
Prudential is successful, they might well recover the money and assets
forfeited by them when they left Prudential, while still being free to enjoy
the fruits of a new relationship.
To Wachovia brokers who might be introduced to a
MasterShare-style plan after the merger: Those handcuffs might appear to be
solid gold, but many Pru brokers will tell you they're just gold plated.