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Legal Articles, Trademark

The Trademark Battle Over "Very Demure, Very Mindful": A Cautionary Tale for Social Media Influencers

In this blog post, I explore the ongoing trademark dispute over the viral TikTok phrase "Very Demure, Very Mindful." Learn how TikTok star Jools Lebron's catchphrase became the center of a trademark battle, what it means for intellectual property rights in the age of social media, and why filing a trademark doesn’t always guarantee ownership.

What is a Trademark?

Opening a business is not only a huge accomplishment but also a major investment. Like any other investment, your goal should be to protect it. One of the ways to protect your business is though a trademark.

What is trade dress infringement?

The core concepts of trademark protection are that consumers not be confused, misled, or deceived as to whose product they are buying, that sellers’ goodwill--or investment in their reputation for quality--be protected, and that competition thereby be enhanced.

What is the test for infringement of a federally registered trademark pursuant to 15 U.S.C. § 1114?

A registered trademark is infringed when a person uses it or a phrase similar to it in a manner likely to cause confusion, mistake, or deception among ordinarily prudent buyers or prospective buyers as to the source of the product.

Naming your Business - More than just choosing a cool name

Technology has a big impact on choosing a name for your business, including a greater risk of violating a trademark

Protection of Your Mobile App – Multifaceted Protection Approach

The vulnerability of a mobile app includes not only the source codes, but also in other aspects, such as the user interface, the screen display, the app’s name, and the business model behind the app. What protection can the law provide?

Federal Trademark Protection and the Likelihood of Confusion Test

http://www.boldip.com/bold-blog/-federal-trademark-protection-and-the-likelihood-of-confusion-test

Trademark Litigation as Business Strategy!

http://www.boldip.com/bold-blog/bold-move-trademark-litigation-as-a-business-strategy-how-when-where

What You Should Be Working on Now

Entrepreneurs often hear they need to work ON their business, not merely IN it. This five part series: What You Should Be Working On Now provides insight and a framework making it easier to focus yourself and your people on your business while performing the myriad tasks and projects present.

Sports Licensing in College Athletics

While a student-athlete is prohibited by the National Collegiate Athletic Association (NCAA) from receiving any compensation for the use of the student’s name, image and likeness, the same prohibition does not apply to the university.

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