Legal Articles, Patent

The Trademark Battle Over "Very Demure, Very Mindful": A Cautionary Tale for Social Media Influencers

In this blog post, I explore the ongoing trademark dispute over the viral TikTok phrase "Very Demure, Very Mindful." Learn how TikTok star Jools Lebron's catchphrase became the center of a trademark battle, what it means for intellectual property rights in the age of social media, and why filing a trademark doesn’t always guarantee ownership.

What is a Trademark?

Opening a business is not only a huge accomplishment but also a major investment. Like any other investment, your goal should be to protect it. One of the ways to protect your business is though a trademark.

Patent Infringement

A short article discussing the fundamentals of patent infringement, the different kinds, and how to best deal with it.

What is Patent Law?

A short article discussing the fundamentals of patent law, which details the rules and regulations of the patent application process.

How to File a Patent Application

A short article on how to file a patent application, including the USPTO filing process, international application filing process, post-filing procedures, and new matter.

What Is a Patent?

A short article that provides a detailed explanation of patents, including the three types of patents, patentability criteria, the patent application process, and the importance of patents.

What Is a Patent Attorney?

A short article explaining what a patent attorney is and how that is different than other intellectual property lawyers.

What is trade dress infringement?

The core concepts of trademark protection are that consumers not be confused, misled, or deceived as to whose product they are buying, that sellers’ goodwill--or investment in their reputation for quality--be protected, and that competition thereby be enhanced.

What is the test for infringement of a federally registered trademark pursuant to 15 U.S.C. § 1114?

A registered trademark is infringed when a person uses it or a phrase similar to it in a manner likely to cause confusion, mistake, or deception among ordinarily prudent buyers or prospective buyers as to the source of the product.

Naming your Business - More than just choosing a cool name

Technology has a big impact on choosing a name for your business, including a greater risk of violating a trademark

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